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Welcome to the October 2020 edition of inSight!

Singapore Airlines’ Vice President Cargo Sales & Marketing, Mohamed Rafi Mar

Welcome to our newest inSight.

In this inSight, you will find updates on some of our exciting developments: a new, recurring article on our various projects that highlights one of them; a view from one of our board members; an explanation of one of the six pillars of our strategy; and news on our process redesign.

Going forward, every inSight will have one of our board members join us. They’ll share their view on Cargo iQ and what makes it so important to them. This time, it will be Lothar Moehle of DB Schenker. Lothar talks about some of our initiatives, the resilience our industry and community is showing in tough times and overall why quality is so important.

In our project highlight we look at the Service Parameters initiative that will allow us to express and track our service commitments in a better way. An initiative that isn’t just necessary for Cargo iQ, but that may prove of great benefit to the whole air cargo industry.

Reading this inSight and how our strategy and initiatives align with the interests of our industry, I can’t help but be proud of this great organization and the support it gets from all its members.


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